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I really hate that engineers have made "marketing" such a dirty word because honestly this last year I realized I'm actually a damn good "marketer" and somehow by saying that I fear I lose all my technical credibility.
Engineering can build all the cool things they want, but if you can't market it, you are mostly shit out of luck.
At the end of the day, most of us just want respect and a seat at the table. I've stuck to "developer advocacy" as a way to attempt to get some of that respect with a somewhat technical title while not existing entirely in engineering. Years ago I played around the "community engineer" title, but it just didn't really improve on anything.
Anyone who tells you titles don't matter are probably on the upper end of the power structure. Ignore them. They struggle to look beyond their power.
I need to turn this into a blog post.
@taylor_atx I wrote about this many years ago in the context of Drupal. https://www.garfieldtech.com/blog/on-drupals-leadership
"soft power" is necessary but insufficient for effective leadership. Those that say otherwise have more hard power than they realize. Or are just lying manipulative bastards.